What makes Gisborne a unique wine region?
Gisborne’s wine story is shaped by a few key factors that give it a flavour all its own. It’s a region where the elements come together in a way that’s hard to match elsewhere in the country — and it shows in every glass.
-
Geographic & climate advantages: Gisborne’s volcanic soil, long sunshine hours, and coastal breezes set the scene for grape growing. The warm days and cool nights help the fruit keep its bright acidity, while the proximity to the sea adds a subtle lift to the wines.
-
Signature grape varietals: Chardonnay might be the headline act here, but you’ll also find excellent examples of gewürztraminer, viognier, chenin blanc and pinot gris. These aromatic whites thrive in the region’s generous sunshine and varied microclimates.
-
Local winemaking philosophy: Many of Gisborne’s wineries are small, family-run and focused on sustainable growing. There’s a real sense of craft and care in the way the wines are made, from vineyard to cellar door.
Together, these elements give Gisborne a wine scene that’s a little different — and well worth a stop on your campervan road trip.
Top must-visit wineries in Gisborne
Gisborne’s wineries are all about relaxed, friendly hospitality and wines that speak of the land. From long-established names to small family-run spots, each winery brings its own take on the region’s warm climate and volcanic soils. Here’s where to stop if you’re keen to taste the best of what Gisborne has to offer.
Bushmere Estate
Just a few minutes from Gisborne’s centre, Bushmere Estate is a family-run winery known for making easy-drinking wines that are perfect for sharing. Their tasting room opens out onto a garden courtyard, making it an easy place to sit back and enjoy a glass or two. The wines here are fresh and approachable, with a focus on chardonnay that pairs nicely with local seafood and sunny afternoons. It’s the kind of place where you’re encouraged to slow down, grab a platter, and enjoy a bit of peace and quiet among the vines.
Matawhero Wines
One of the region’s oldest wineries, Matawhero Wines has been part of the Gisborne landscape since the 1970s. The cellar door is set in a beautifully restored historic building surrounded by vines, blending old-school charm with modern touches. Matawhero’s range of whites — from rich, textural chardonnay to floral, spicy gewürztraminer — reflect the sunny, coastal climate that sets this region apart. The team are passionate about what they do and always happy to share a few stories about how Matawhero has grown with the region.
Wrights Vineyard & Winery
Fully certified organic and run by a dedicated family team, Wrights Vineyard & Winery is all about making wines that are both sustainable and full of life. Their low-intervention approach shines through in every bottle, from aromatic whites like chenin blanc to chardonnay with real depth. The cellar door is a warm, unpretentious space where you’ll often find the owners themselves guiding tastings. If you’re feeling peckish, their small on-site café serves up homemade treats — a perfect match for a glass of something local.
TW Wines
Focused on quality over quantity, TW Wines keeps things small-scale and personal. Their vineyards sit on free-draining soils that bring extra vibrancy to the fruit, and their wines reflect that, especially the pinot gris and chardonnay, which are fresh, pure, and fruit-driven. The tasting room is intimate and relaxed, with staff who love to chat about the winemaking process and the seasonal differences that shape each vintage. It’s a great spot if you’re after a more low-key experience that still delivers on flavour.
Millton Vineyards & Winery
As New Zealand’s first certified organic and biodynamic winery, Millton Vineyards & Winery has long been a benchmark for natural, expressive wines in Gisborne. Their approach is rooted in working with the land — no chemical sprays, no shortcuts, just careful farming and respect for the vineyard’s natural cycles. The cellar door itself is a peaceful spot, surrounded by vines and shaded by old fruit trees, where you can taste wines that are layered, complex, and unmistakably of this place. From fresh, zesty riesling to more structured chardonnay, every bottle at Millton tells a story of sustainability and care.
Planning your wine tour in Gisborne
A bit of planning goes a long way when it comes to making the most of Gisborne’s laid-back wine scene. Here’s what you need to know before you hit the road.
Getting there
Gisborne might feel a bit off the beaten track, but that’s all part of the charm. You can get there from multiple directions, each offering a different kind of drive.
Heading up from Hawke’s Bay, you’ll pass through rugged coastline and rolling farmland — a scenic journey that sets the tone for the region’s relaxed pace.
Coming in from Rotorua means winding roads and lush valleys, with a real sense of getting away from it all.
If you’re looking for a longer adventure, our 14-day North Island motorhome itinerary has plenty of ideas to help you link Gisborne with other great stops around the island.
READ MORE: Must-visit wineries in Hawke’s Bay.
Best time to visit
Summer is a great time to visit Gisborne’s wineries. The vineyards are at their most photogenic, cellar doors are buzzing, and there are often events and live music to make a tasting feel like a proper day out.
Autumn, from March to May, is also a fantastic time to plan a trip. The weather is still warm, but you’ll catch the start of the harvest season — a busy, exciting time in the vineyards, with a real sense of energy in the air.
Tour options
There are two main ways to explore Gisborne’s wineries: guided tours or DIY wine trails. Guided wine tours take the pressure off — no need to worry about driving, and you’ll often get behind-the-scenes insights that add to the experience.
But if you’d rather go at your own pace, a self-guided tour in your campervan is just as rewarding. Pick a few cellar doors each day, allow plenty of time to chat with the people behind the wines, and make the most of the easygoing vibe that Gisborne does so well.
Other attractions to pair with your wine trip
Gisborne has more than just great wine — it’s a region where surf, culture and fresh produce all come together. Whether you’re sticking around for a few days or just adding a few extra stops to your itinerary, here’s what else to check out:
Combine with beach visits
Gisborne is known for its laid-back coastal vibe, and no trip would be complete without a bit of time at the beach. Wainui Beach is a local favourite, with consistent surf breaks and long stretches of sand perfect for a lazy afternoon. Midway Beach, closer to the city centre, is popular for swimming and sunbathing — an easy stop after a morning of tastings.
Cultural spots
A visit to the Tairāwhiti Museum is a great way to get a feel for the region’s history and creativity, from Māori art to local stories and contemporary exhibitions. There are also opportunities to join local Māori experiences, where you’ll get a personal introduction to the culture and history that shape this part of the country.
Farmers markets and eateries
Gisborne’s food scene is just as worth exploring as the wineries. The Gisborne farmers market is held every Saturday at Old Army Hall carpark. You’ll find plenty of local produce, honey, preserves and more — great for stocking the campervan pantry or packing a picnic.
You’ll also find a great choice of restaurants, cafes, and eateries that showcase everything from fresh seafood to artisan cheeses, perfect for pairing with a bottle or two of chardonnay picked up along the way.
Tips for campervan travellers visiting Gisborne wineries
Travelling by campervan is one of the best ways to explore Gisborne’s relaxed, welcoming wine scene. It gives you the freedom to set your own pace — you can wander between cellar doors, linger over lunch, and take in the coastal views, all with your home on wheels ready to go. Here’s how to make the most of it.
Drive responsibly
When it comes to wine tasting, a bit of planning helps keep everyone safe. If you’re sampling at a few wineries in a day, it’s important to have a designated driver, or just pick one winery to visit before heading back to your campsite. Many cellar doors also offer smaller tasting flights, so you can enjoy the experience without going overboard. For a more social day out, consider joining a guided tour where the driving is taken care of for you.
Where to camp
Gisborne has plenty of holiday parks and camping spots that put you close to cellar doors, the beach, and the laid-back lifestyle the region does so well.
-
Waikanae Beach TOP 10 Holiday Park – Set right on one of Gisborne’s best beaches, this holiday park is just a ten-minute walk from the city centre. It’s a great spot to unwind at the end of the day, with easy access to both urban comforts and seaside views.
-
Tatapouri Bay – In beautiful Tatapouri Bay, where the land meets the sea, you’ll find a relaxed camping spot with unbeatable ocean views. It’s a bit more remote, so perfect if you’re keen to mix winery visits with a peaceful coastal stay.
-
Tolaga Bay Holiday Park – Right on the beach at the base of Mount Titirangi, this spot puts you at the start of the historic Cooks Cove Walkway and beside Tolaga Bay’s long wharf. It’s a great base if you want to combine a little exploring with your wine tastings.
When you’re ready to park up for the night, downloading the thl Roadtrip app makes it easy to book your campground or holiday park directly from your phone.
Final tips and etiquette for wine travellers
A few simple tips can help you get the most out of your time in Gisborne — and make sure you leave a positive mark wherever you go.
-
Don’t try to squeeze in too much — 1 to 3 wineries in a day is usually just right. It gives you enough time to enjoy each stop without feeling rushed.
-
Book your tastings ahead of time, especially during summer or over long weekends. It’s the easiest way to make sure you won’t be turned away from a busy cellar door.
-
When you find a wine you love, buy a bottle or two. It’s a simple way to support the small producers that make Gisborne such a unique wine region.
-
Remember to leave no trace. Dispose of any rubbish properly and respect the land and the vineyards you’re visiting.
Gisborne might be a little off the usual wine trail, but that’s part of what makes it so special. From the laid-back coastal vibe to the passionate, small-scale winemakers, it’s a region that feels like a well-kept secret — perfect for Kiwis wanting to slow down and international visitors after something authentic.
Start your campervan adventure today – book your maui campervan today and explore New Zealand on your terms.
FAQs
What wine is Gisborne famous for?
Gisborne is best known for its chardonnay, which has earned it the nickname “New Zealand’s chardonnay capital.” You’ll also find great examples of gewürztraminer, viognier, and pinot gris.
What is the best winery to visit in New Zealand?
It depends on what you’re after, but many people rate Millton Vineyards & Winery in Gisborne highly for its organic and biodynamic approach. Felton Road in Central Otago is another name that often comes up, especially for pinot noir.
What time of year is best for wine tours?
Summer is perfect for vineyard views and events, while autumn is ideal for catching the harvest season in full swing.
What do you wear to a winery in NZ?
Keep it comfortable and relaxed — think smart-casual. A light jacket or layer is a good idea, as cellar doors can be cooler inside even on sunny days.