Where it all begins
Our first step involves determining the goals we want to achieve with a new campervan design. A recent example is our Platinum series where the objective was to create interiors that optimise space, comfort and style with exquisite attention to detail - we really wanted this product experience to “wow” you, our customer.
We collect an enormous amount of feedback via customer surveys, staff, trade partners and suppliers before embarking on the design. When analysing the feedback being used to design the Platinum series, we found that simple things like making the bed assembly more intuitive would make a huge difference to people’s experience. We also found that storage was also another area that could be improved, so we designed massive exterior lockers that can store golf clubs, fishing rods or skis. Lots of people also said a larger fridge was needed for a camper sleeping 6 people. So we upsized the Platinum River fridge/freezer to a 140L model - and while we were at it we decided customers travelling in the Platinum Beach (sleeps up to 4) would benefit from that sized fridge too!